The Healthwise Brand Optimization Process provides a framework for its market assessment and brand planning services. We thoroughly assess the client's marketplace, identifying competitive opportunities, factors that drive consumer choice, and environment factors that impact success. Insights gained from the assessment help us differentiate the product and articulate its positioning statement.
These insights are then applied to define the Brand Genetic Code. The result is a lasting brand identity, which becomes the compass for all communications over the life of the brand.
The market optimization analysis yields the brand identity, which in turn drives creative development for all future communications.